Probably the best song you'll hear on a NYC subway played by band with iPhones.

When it comes to music, I'm not the type who falls for gimmicks. Sure OK Go has gotten some modicum of success with their viral videos.   But I haven't jumped on the wagon just yet.  Yeah I know it's a hard business to break into and get heard and get played... so all these bands are starting to do gimmicky videos.  But this one is pretty impressive.  It's simple enough.  On a NYC subway Atomic Tom plays their single "Take Me Out" with only iPhones.  What helps their case is the fact the song is pretty damn good.
via Atomic Tom