There are many things that I would do to win a car. Jump in a freezing lake. Drink a case of beer. Shave my head. But if there is one thing that I wouldn't do it would be tattooing my penis. Especially with the word "MINI" in order to win a Mini Cooper... I'm already self-conscience about the size of my penis, people.... I don't need to solidify that perceived flaw with a permanent reminder.
But hey this guy has got what it takes and really wanted this car. At least this radio station stunt was legitimate, unlike the Quad City rocker.