I can imagine some of those phone calls. "You better get your ass down here or you're going to miss out on getting a free coat!" or "Hey, Cousin Eddy! Guess what? I'm down at the BCF and I'm getting a free coat yo."
So, where it gets sketchy is the fact she actually had the limousine driver take her to the bank. Did she really think there was going to be money there??? And when there wasn't any money she had the driver take her back to the store?????? Was she like, "Well, I better go tell the potential riotous mob that I can't buy the coats for them. C'est la vie."